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Programs

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Programs

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Building Customer Retention
 

Building Customer Retention

The Subaru BCR Program utilizes the industry's most flexible letters/Emails, sending variable vehicle and mileage specific messages to your customers at the right time, every time. From vehicle possession, service and subsequent re-purchase we maintain your customer relationships.

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The Building Customer Retention schedule provides the ultimate, complete coverage for reaching and staying in touch with your customers. The program is designed to provide you, the dealer, with a custom marketing program that meets your individual needs and surpasses your ROI expectations, all the while delivering brand consistency.

  • Generate an effective customer retention strategy.
  • Market the dealership to the customers throughout the vehicle life cycle.
  • Increase service and parts revenue with a customized consumer communication channel.
  • Win back strategy for orphaned customers.
  • Additional layer of dealer participation.
  • You have the option to choose which customers are included.
  • Detailed monthly management reports provides an analysis of all facets of your service loyalty and program performance - a great tool for measuring Return On Investment (ROI); Includes open recalls.
 
OnDemand
 

OnDemand

OnDemand Offers You Hands On Communications

OnDemand is an excellent tool to help drive both New/Active customers and Lapsed customers back to you for service.

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  • OnDemand provides you with email and direct mail templates for a complete line of specific services, including Tires, Brakes, Oil & Filter, General Service, Customer Retention, and much more!
  • Dealer-Selected —Gives you the ability to select your campaign, filter your lists by distance, make/model, and time since last service, and choose the channel: email, direct mail, or both. (You still have the ability to create your two offers and view proofs prior to finalizing.)
  • PHQ-Driven — Gives you the ability to call your Marketing Service Representative who will create the campaign based on your input.
  • Similar Process
  • Revamped all creative
  • Constantly refreshing creative
  • Ability top upload lists & schedule deployments
  • Open Campaign Tool is now integrated into the ODM in one central place with ease of access